Sonya Birch

Marketing strategist and GTM expert who runs the whole function (strategy, brand, content, social, lifecycle and events) and builds the tooling behind it.

My background is deliberately broad rather than tied to a single channel. I pair classic marketing and communications craft with data-driven thinking and competitive analysis, and use AI and automation to scale the work, including bespoke tools I design and code myself.

15+ years experience focus: marketing & comms edge: AI & automation sectors: tech · mobility · culture · open to more

experience.log6 entries

Experience

$ git log --oneline --career

a4f24· 2024.04 – now

End-to-end ownership of the marketing and comms function across 200+ events a year: brand, campaigns, newsletters, event communications, reporting and hands-on grant writing. Alongside that I build the tools the team runs on. The event-planning system is my own, in Google Apps Script and JavaScript, with marketing and finance wired in: automated flyers, newsletters and campaigns, ticket sales, revenue and VAT across WordPress and Eventbrite, and Slack notifications when an event is short on staff or not yet online. The project management side is a custom tool on a Postgres and Supabase backend, built with Claude, where season planning, grant applications and campaigns are run.

strategybrandcampaignsgrantseventsPostgresSupabaseSQL

b9c01· 2020.11 – 2023.12

Owned digital marketing, online presence and the comms strategy & core messaging. Ran market research and trend analysis, organised events, handled KPI tracking, reporting and budget planning. Progressed from Business Market Analyst (2020–2022): growth-opportunity assessment, competitive and user research.

GTMcomms-strategymarket-researchKPI

c1e88· 2019.02 – 2020.11

Market research and competitive analysis; identified and assessed potential markets and business partners; management data support and performance presentations.

competitive-analysismarket-research

d7a32· 2014.07 – 2019.01

Developed and executed sales and licensing strategies across multiple markets, with market and competitive research, KPI and sales analysis and analytical data support.

sales-licensinganalytics

e3f10· 2011.08 – 2014.07

Built and executed market-research strategies across various TV markets; data analysis, reporting and data support.

f0b77· 2010.04 – 2011.03

Developed and executed market-research strategies for the business magazine; data analysis and reporting.

toolkit.jsondependencies

Toolkit

$ cat toolkit.json

{

// AI-assisted development (Claude): requirements, architecture, decisions
// and verification are mine; the implementation is written with the model.
// ° = I own it and verify it. I don't write it freehand.

"expertise": [ // what I do
marketing & comms strategybrandGTMlifecycleeventscompetitive & stakeholder analysisprocess optimizationKPI tracking ],

"ai_llm": [ // the edge
AI/LLM tools (Claude, ChatGPT, Gemini)AI-assisted tool & workflow developmentcustom skill & prompt librariesdesign / UX / product auditsAI document analysis & structuringbespoke marketing-ops toolscampaign generationautomated reporting ],

"languages_runtimes"°: [ // hands-on build
JavaScript (ES6+)Google Apps ScriptHTML/CSS ],

"databases_backend"°: [
SQLPostgreSQLschema designRow-Level Securitytriggers & migrationsSupabaseFirebase Realtime Database ],

"integration_deployment": [
NetlifyGitREST APIsGoogle Workspace APIsSlack APIMailchimp APIEventbriteWordPress ],

"analysis_design": [
TableauGA4design systemsprototypingaccessibility (WCAG) ],

"marketing": [
HubSpotEmplifiUbermetricsMeta/InstagramAsanaMiroCanvaAdobe PhotoshopGoogle Workspace ]

}

config.ymllanguages · education

Config

$ cat config.yml

languages:

Germanfluent

Englishfluent

Frenchintermediate

Russiannative

education:

Marketing, graduated with distinction

Immanuel Kant Baltic Federal University

2004 – 2009

contact.shexecutable

Let's talk

sonya@berlin:~$ ./contact.sh

hello@sonyabirch.com

linkedin /in/sonyabirch github /sonyabirch location Berlin, Germany